DP - Revision to Audience

Independent Thinkers

A group of people interested in making smart and educated decisions about the company’s and products they support. They are proactive in reducing their carbon footprint and making steps to live sustainably. Their worldview is that of stewards understanding that they are here to manage the worlds resources and are ethically obligated to care and preserve the earth for future generations. They are interested in continuing to learn how they can become more environmentally and health conscious.

DP- Project Proposal

My senior degree project will focus on how the use of the rhetoric specifically logos appeal can convey information about the meat industry and its effect on the environment, health and animals in a new and more approachable and engaging way. I am focusing on the question; How can the organization of information and linear narratives help educate interested parties about the meat industry and the role that it plays within our lives, the environment and animals? In essence I am trying to focus on the many different perspectives and places that our decisions effect. My primary audience are people who are interested in learning more about the meat industry’s atrocities on our world, health and animals. The things that I create are going to be educational and informative.
The challenge of this project is the balance between the logos and the pathos appeal. There is a fine distinction between what is persuasive and what is a pathos appeal. Yet that distinction is what makes an interesting logos appeal. The responses from my peers on my second experiment has lead me to the conclusion that it is important to keep in mind that logos does not mean dry, and bare it can also be persuasive in a educational aspect.
For my project I want to create two parts the first will be targeting the online community and the idea of layered information through an interactive piece. The second will target the home space with a type of interactive mailer.
The interactive piece will allow the participator to understand what it means when you eat a piece of meat through multiple layers of information. It will allow the participator to engage in learning and discovering the secrets behind a factory farm. The mail packet will consists of several pieces that will focus on the comparison of what we are doing to the environment and what we could be doing. It will also interact or alter the home environment in some way. It will address the health, environment and animal concerns while relating it back to the viewers daily life. The goal of this project is to communicate to the audience that their lifestyle choices have very serious consequences.

DP-Responses to Experiments 2

I asked a series of question that about the persuasive qualities of the infographics.

most compelling
Book (Interacting with the information)
Cow info ( effect of illustrated amount)

most persuasive
book (compelling information)
life of the cow (factual and emotional) "a good balance of factual and emotional, and seems to put a singular cows life into perspective."

logical
cow info (visual comparison)
black bars (quick read)

educational = boring?
black bars (boring)
life of cow (informational, statistics)
cow info (informational)

not working
bar graph ( too sterile)
life of cow (not visually appealing)

DP-Experiments Round 2

DP-Experiments

What makes information more logos than pathos?
These experiments evolved from the fact that 16 pounds of grain is need to produce 1 pound of meat. The significance of the fact stems from the unbalanced ratio of what goes into making the meat and what comes out.

I began exploring different perspectives that could be taken with this information to show it in a different way. From a single person to a family of four and what we put into a cow and what we get out of a cow.




An average Americans consumption of meat and the underlying usage of grain and water that are apart of every piece of meat but is not apparent.




A four person family uses more resources than an average person does. This shows the cost to the environment that a four person family produces.




This one shows the large amount of resources that are used to sustain a cow. In contrast to what we as the consumers get from the cow (meat and milk) and then the left over waste that pollutes our environment.





With this infographic I tried to break down the infomation that I was using into sections that together told a story.

DP-Experiment Outline

• How can infographics be used to show how the meat industry effects our health?
• How can infographics be used to show how the meat industry effects our environment?
• How can infographics be used to show how the meat industry effects our animals?
• How can interactivity with infographics engage the viewer through multiple layers of information?
• What makes information more logos than pathos?
• How does the interaction of multiple view points (Health, Environment, Animals) change the message or balance btw logos and pathos?
• How does the rendering of imagery effect the message or balance btw logos and pathos?