Saturday, February 20, 2010

DP - Revision to Audience

Independent Thinkers

A group of people interested in making smart and educated decisions about the company’s and products they support. They are proactive in reducing their carbon footprint and making steps to live sustainably. Their worldview is that of stewards understanding that they are here to manage the worlds resources and are ethically obligated to care and preserve the earth for future generations. They are interested in continuing to learn how they can become more environmentally and health conscious.

No comments: