DP- Project Proposal

My senior degree project will focus on how the use of the rhetoric specifically logos appeal can convey information about the meat industry and its effect on the environment, health and animals in a new and more approachable and engaging way. I am focusing on the question; How can the organization of information and linear narratives help educate interested parties about the meat industry and the role that it plays within our lives, the environment and animals? In essence I am trying to focus on the many different perspectives and places that our decisions effect. My primary audience are people who are interested in learning more about the meat industry’s atrocities on our world, health and animals. The things that I create are going to be educational and informative.
The challenge of this project is the balance between the logos and the pathos appeal. There is a fine distinction between what is persuasive and what is a pathos appeal. Yet that distinction is what makes an interesting logos appeal. The responses from my peers on my second experiment has lead me to the conclusion that it is important to keep in mind that logos does not mean dry, and bare it can also be persuasive in a educational aspect.
For my project I want to create two parts the first will be targeting the online community and the idea of layered information through an interactive piece. The second will target the home space with a type of interactive mailer.
The interactive piece will allow the participator to understand what it means when you eat a piece of meat through multiple layers of information. It will allow the participator to engage in learning and discovering the secrets behind a factory farm. The mail packet will consists of several pieces that will focus on the comparison of what we are doing to the environment and what we could be doing. It will also interact or alter the home environment in some way. It will address the health, environment and animal concerns while relating it back to the viewers daily life. The goal of this project is to communicate to the audience that their lifestyle choices have very serious consequences.