Save the Abandoned Cats!
Description
Save the Abandoned Cats! was created to deal with the overwhelming number of cats that are being abandoned and relinquished daily in Kansas City. The reason people give for abandoning these cats are numerous but the cause is a lack of emotional connection between owner and pet. Many preconceived notions about cats lead to a misunderstanding about the needs and required care for these pets. It hopes to change the way we think about our pets while encouraging and facilitating interaction between owner and pets. The brand challenges the way we think about cats by the associations of cats to humans while also including a game component.
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