My solution to this problem is to create a brand that address both of these directions. In hopes that it will reach a larger group of people because every cat owner purchases the basic cat essentials such as litter box, kitty food, collars, toys, food bowls, cat food, treats and litter. So by placing it in mainstream shops it will have a better chance of reaching this audience.
This prototype is a medication for tick and fleas that is branded bug spray as a way to humanize it. at the top is a common flea and tick remover for comparison.
The litter box is branded potty trainer to reinforce the idea that kittens and children have to go through similar processes when they are young.
so this another way of addressing the how we think about cats its a suggestion sticker that makes a relation between cats and people through birthday’s.
This is a potential treat container that is branded candy because it is the equivalent to treats for cats. So in this way it humanizes the item. It also has the peek-a-boo game which touches on the other direction for this project that encourages owner and pet to interact through play. This could also be applied to paper bags.
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