Monday, November 2, 2009

Visual Advocacy - Direction?

After looking through my past projects throughout my time here at KCAI. The projects I most enjoyed seem to be in three groups. I enjoy image making that are hand rendered or real environments and photography. Examples would be the info arch website (Recyclables), Image making class (self portrait), user experience (battledore). I also like dealing with typography in book formats. I like the consistency, organization and the fine tuning thats involved with setting type. Examples would be Typography classes 1-4 and specifically the russel wright project, gertrude stein, bembo, conference. And I also enjoy interactive work particularly building websites, navigation, user play. Examples would be sound and motion (interactive piece, and information movie), multimedia xp (bike website), info arch (all).
Some criteria for this project is that I want to fulfilling a need in the community. I want it to facilitate some reaction in my audience and in the end improve their life in more than an aesthetically pleasing way. I want to try to avoid the issues that I have pursued in the past so as not to be redundant or caught in a grove.
Last semester I began exploring the idea and meaning behind image making. So much of the images produced today our merely decorations that have only aesthetic value without any true meaning behind them. Perhaps it is the product of a poorly educated designer or a creation of our image stimuli environment that over produces meaningless images to sell products that do not and never will enhance our lives. I don’t think I want to continuing this project but I think this idea of levels of meaning is still really interesting to me and applicable to many different things.
I defiantly want my project to be something that is “real world” so people can imagine it actually being used. I want to focus on a group that doesn’t get a lot of attention and could really use some help visually organizing things. I don’t want to work to closely with the group I’m making things for because I want it to be my own design and not me working for a group.



Projects I liked in my design classes
Recyclables
Motion piece about natural vs organic
Bembo
gertrude stein
Russel wright
Battledore map
Sewing Interactivity
Umbrella’s from type
box picture
Bike Website
Conference
Type 4 experiments


Projects I didn’t dislike
Bike manual
Conscientious omnivore
Vote Poster
National geographic
Story of the City
coffee (navigation)


Projects I hated
Ziba
Again
Book spreads about sports
semiotics

1 comment:

thenewprogramme said...

aight, cassie. you've done a good job at weeding some things out and giving focus to a range of interests. that's what we want at this point so your mind is still open to new possibilities.

my first thought is "is it possible to combine several of these seemingly disparate ideas into one super-project?" for example, a project that is useful to the community, has a lot of detailed typesetting but is interactive. OR something that is interactive AND motion-oriented but is rich with meaningful images about a worthwhile subject matter. see what i'm trying to do there? you wanna try to get the best of all possible worlds wrapped up in one super-ball of funtime goodness.

you have paid your dues working with "real world" clients and in teams, so it's perfectly fine to focus on something that is more your own thing, and not get so heavily involved in the audience research / interaction stuff. i say that now, but i'm not teaching the class, and i expect there would be some level of that required of you -- at least personas or something.

so i would try to mash together a couple of design issues that you can explore, such as creating meaningful imagery, typographic systems, or whatever. see what kinds of interesting design topics you can assemble. then i'd consider an issue or audience you want to design for. when you put those things together you should have a pretty complete statement or question to explore. yay.

let me know if you need more clarification. we will be discussing one-on-one the next couple of weeks.