Continuing Type Explorations

I've decided to continue the type explorations that I started two years ago. Now that the stress, class load and millions of other distractions have disappeared.

I enjoyed working with the collage of image, and drawings that I used in the previous W and S letters. So this is where I picked it back up...

National Geographic from December 1980

THE AZTECS

Tenochtitlan, Seat of Empire

Unearthing the Great Temple

Scan 01

Scan 02
Scan 03

DP-Mid-Semester Summary!

So I began my senior degree project with the intention of using a logical method of educating people about the atrocities of the meat industry. I found that the emotional appeal that most animal rights groups assert to be restricting their message.
Somewhere through my journey of making infographics and trying to find the context that they would be displayed in I got lost...

I started my explorations with displaying quantities to communicate the sheer mass of resources that are used to produce meat. From there I moved on to thinking about the different ways of showing one set of information through simple bar graphs, to actual quantity, and layering. Then I got into the idea of context, where is the viewer going to in counter the information, how is it going to interact with the environment etc, so I did some explorations of environmental graphics that would be seen in a store type setting. But none of this seem to be going anywhere so I started looking at why I started this project and what I was originally trying to communicate.















I started looking at the images that had inspired this project and I realized that I don’t want to do environmental graphics and I had been so worried about the context that I was losing sight of what the purpose of the entire project was. The content that I have been working on in this process is the same but I’ve decided to focus on speaking to an individual instead of trying to communicate to a large group of people. I want to create a kit that someone would receive perhaps through the mail that gives them the graphic information along with information about what they can do to make a difference. It would have the graphic, and supporting materials that would show what they can do and also show how simple it is to do. It’s not about going vegetarian or vegan it’s about making a choice to not support the meat industry.

DP - Revision to Audience

Independent Thinkers

A group of people interested in making smart and educated decisions about the company’s and products they support. They are proactive in reducing their carbon footprint and making steps to live sustainably. Their worldview is that of stewards understanding that they are here to manage the worlds resources and are ethically obligated to care and preserve the earth for future generations. They are interested in continuing to learn how they can become more environmentally and health conscious.

DP- Project Proposal

My senior degree project will focus on how the use of the rhetoric specifically logos appeal can convey information about the meat industry and its effect on the environment, health and animals in a new and more approachable and engaging way. I am focusing on the question; How can the organization of information and linear narratives help educate interested parties about the meat industry and the role that it plays within our lives, the environment and animals? In essence I am trying to focus on the many different perspectives and places that our decisions effect. My primary audience are people who are interested in learning more about the meat industry’s atrocities on our world, health and animals. The things that I create are going to be educational and informative.
The challenge of this project is the balance between the logos and the pathos appeal. There is a fine distinction between what is persuasive and what is a pathos appeal. Yet that distinction is what makes an interesting logos appeal. The responses from my peers on my second experiment has lead me to the conclusion that it is important to keep in mind that logos does not mean dry, and bare it can also be persuasive in a educational aspect.
For my project I want to create two parts the first will be targeting the online community and the idea of layered information through an interactive piece. The second will target the home space with a type of interactive mailer.
The interactive piece will allow the participator to understand what it means when you eat a piece of meat through multiple layers of information. It will allow the participator to engage in learning and discovering the secrets behind a factory farm. The mail packet will consists of several pieces that will focus on the comparison of what we are doing to the environment and what we could be doing. It will also interact or alter the home environment in some way. It will address the health, environment and animal concerns while relating it back to the viewers daily life. The goal of this project is to communicate to the audience that their lifestyle choices have very serious consequences.

DP-Responses to Experiments 2

I asked a series of question that about the persuasive qualities of the infographics.

most compelling
Book (Interacting with the information)
Cow info ( effect of illustrated amount)

most persuasive
book (compelling information)
life of the cow (factual and emotional) "a good balance of factual and emotional, and seems to put a singular cows life into perspective."

logical
cow info (visual comparison)
black bars (quick read)

educational = boring?
black bars (boring)
life of cow (informational, statistics)
cow info (informational)

not working
bar graph ( too sterile)
life of cow (not visually appealing)

DP-Experiments Round 2